MAC COSMETICS X ELOQUII
CONNECTING FASHION & BEAUTY THROUGH CULTURE
TAILWIND developed and executed a strategic partnership between MAC Cosmetics and ELOQUII, bringing together two complementary brands to tap into the cultural popularity of Get Ready With Me content and reimagine the Valentine's Day moment.
Moving beyond traditional holiday messaging, the collaboration celebrated self-expression, confidence and the ritual of getting ready, connecting fashion and beauty through a shared consumer mindset. The campaign paired ELOQUII's Bisou Bisou collection with MAC's iconic beauty products through co-branded, creator-led content featuring model and influencer Kellee Moran and MAC National Artist Kyle James Anderson. It was also amplified across both brands' social channels and supported by a cobranded consumer giveaway to drive engagement and product discovery.
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LEVERAGED THE ELOQUII CUSTOMERS LOVE FOR BEAUTY
