CUUP NYC POP-UP
Home for the Holidays
TAILWIND transformed a SoHo storefront into CUUP’s “Home for the Holidays” - an intimate, design-led pop-up blending retail, storytelling, and self-care.
The experience invited guests to discover the Holiday Collection and explore CUUP’s signature fit philosophy in a space that felt personal, indulgent, and distinctly on-brand.
Experience Highlights & Partnerships
Personalized fit sessions and exclusive Holiday Collection preview
Beauty touch-ups with Saie Beauty
Coffee and speciality drinks from The Butcher’s Daughter, Moon Juice, Bloom Pop and Voss
Design led styling with Lulu and Georgia + Bed Threads and scented with Sidia to evoke a lived-in, elevated apartment
OVER 750 GUESTS IN 1 DAY
ACQUIRED 1000+ NEW CUSTOMERS & INCREASED SALES CONVERSION BY 200%
We hosted a VIP preview with top influencers and press including Blake Evin Rayfield, Brooklynn Gallagher, Julia Golden, Kyla Hamlin, Noni Cyngor, Olivia Galli, and Paige Tennen.
VIP attendees, along with weekend consumers, shared organic content showcasing fit moments, styling details, and apartment-inspired vignettes, extending CUUP’s reach well beyond SoHo and reinforcing the brand’s ethos of confidence through comfort.
Pop Up Video: HERE