Peppa Pig x Hill House Home
TAILWIND developed and executed the Peppa Pig x Hill House Home partnership — a fashion collaboration collection designed for women and girls that’s as playful as it is stylish
WHAT WE DID
Timed with the arrival of Peppa’s baby sister Evie, TAILWIND launched a fashion collaboration Peppa Pig x Hill House Home capsule collection designed for women and girls that’s as playful as it is stylish.
Our goal? To insert Peppa into the pop culture conversation through an unexpected yet authentic partnership—one that brought together Peppa’s iconic charm with Hill House’s signature aesthetic. Peppa is, after all, the ultimate Hill House girl: unapologetically herself and effortlessly chic!
The result: a fashion-forward collection that celebrates confidence, self-expression, and a little bit of cheeky fun.
Launching across Hill House’s retail channels, Bloomingdale's and Maisonette, this partnership opened new retail doors for Hasbro while reinforcing Peppa’s fashion halo in a way that’s fresh and cool.
ACTIVATION: Peppa Pig x Hills House Home
TAILWIND secured Hill House Home to design and develop a Peppa Pig mommy & me capsule collection
Secured retail placement at Bloomingdales and Maisonette in addition to selling the collection on Hill House’s ecomm and in select stores
Developed and activated a campaign and launch strategy to drive engagement, halo buzz and retail sales
Partnered with fashion influencers (and moms) Millie Mackintosh and Laura Neff and their daughters, who were featured in the campaign and amplified the collection on their socials
Product gifted to key influencers and editors
Kicked off launch coverage with a first-look feature InStyle, with an exclusive interview with Hill House Home founder, Nell Diamond — whose daughter Willow, age 5, happens to be Peppa’s #1 fan!
Hill House CEO Squeals About Newest Collab With British TV Star Peppa Pig
