Monster Energy
STORM Product Launch
NBA Experience
TAILWIND partnered with Monster Energy to launch their new line of drinks called STORM!
With the launch in May, TAILWIND developed and and executed a multicity experiential brand campaign around the NBA playoffs fusing fitness, premium hospitality, creator engagement and an exclusive VIP NBA experience into a cultural moment. The results generated highimpact content, drove brand and product awareness, and introduced STORM to the market!
EXPERIENCE HIGHLIGHTS
2-day brand experiences in LA and Cleveland
Hosted welcome dinners with branded themed activations driving creator content capture
HIIT workout held for all creators with celebrity trainers
Exclusive VIP Access and Gameday Suite at the NBA playoff games
Creator product kits shipped to participants and B2B partners
