HULU: NOT SUITABLE FOR WORK
DELULU HOUR IRL EXPERIENCES
SHOW LAUNCH
For the launch of Hulu's new series Not Suitable for Work from Mindy Kaling, Tailwind developed Delulu Hour, an experiential campaign concept designed to transform a viral cultural behavior into an immersive, real-world brand experience.
Inspired by the show's themes of career ambition, friendship, dating, and the chaos of early adulthood, the concept tapped into the Gen Z phenomenon of being “delulu," a social trend rooted in optimistic selfbelief, workplace escapism, and the pursuit of big dreams.
PARTNERSHIP
Activated in partnership with PAPER Magazine, Delulu Hour transformed after-work hotspots in Los Angeles and New York into immersive social playgrounds where guests could embrace workplace chaos, manifest their next big move, and celebrate the perfectly imperfect realities of modern work life.
