STORM CHICAGO MARATHON

Monster Energy

TAILWIND developed and executed a 3-Day experiential campaign positioning STORM energy drink at the center of Chicago Marathon weekend, tapping into the growing cultural influence of running and community-driven fitness. Through a series of curated experiences, creator partnerships, and a high-energy weekend pop up and race-day cheer hub, TAILWIND connected STORM with runners, spectators, and the local community, driving brand and product discovery, and organic content opportunities.

EXPERIENCE HIGHLIGHTS

Creator & Community Engagement: Hosted a pre-race influencer dinner and community shakeout run led by Kate Mackz
Immersive Brand Experiences: Transformed a Chicago community hot spot into a STORM-branded community pop up featuring product sampling, recovery, personalized race-day prep, and interactive activations
Race-Day Cultural Moment: Activated a high-energy cheer station along the marathon route with live entertainment, custom signage, and branded experiences that brought STORM into the excitement of race day
Strategic Partnerships: Collaborated with 10 partners in the running space to create authentic community connections and expand the brand's awareness