FX Networks: Adults Season 2
ADULTING IN POP CULTURE
TAILWIND developed and executed a breakthrough partnership and experiential campaign for FX’s Adults Season Two, turning culturally relevant brand partnerships into storytelling extensions of the series and bringing the characters, storylines and roommate dynamics into the real world.
Through partnerships with PopUp Bagels, Prince St. Pizza and Whatnot, we created custom products, IRL experiences and shoppable moments that embedded Adults into food, fashion and commerce in ways that felt native to Gen Z.
Partnerships Overview
Pop Up Bagels + Prince St. Pizza: tapped into buzzy food brands to bring the series to life through custom menu integrations.
Prince St. Pizza created five character-inspired signature slices exclusively available at the three-day Adults NYC bodega experience
PopUp Bagels launched a limited-edition “Roommate Split” across locations nationwide with in store branding/signage
Whatnot: secured a first-of-its-kind partnership and connected an IRL Stoop Sale at the iconic Melrose Trading Post with live commerce on Whatnot.
Four sellers curated vintage and Y2K collections inspired by the Adult characters, available to shop simultaneously IRL and via livestream. We leverage Whatnot’s app and ecosystem to drive pre-promotion, engagement and tune in for the series
