Tubi:
Boarders Season 2 Launch

TAILWIND led end-to-end strategy and execution of a breakthrough partnerships campaign to drive awareness and tune in for Tubi’s Boarders Season 2 among gen z and millennial audiences by aligning with culturally relevant partners.

HIGHLIGHTS

JUICES
SOLD OUT!

600k+
High Intent

USERS
REACHED

Uber Eats +
Postmates

Boarders became

PART OF THE

CULTURAL CONVERSATION

WHAT WE DID

TAILWIND led end-to-end strategy and execution of a breakthrough partnerships campaign to drive awareness and tune in for Tubi’s Boarders Season 2 among gen z and millennial audiences by aligning with culturally relevant partners.

ACTIVATION: Kreation Juice IRL Activation

  • Co-branded juice with in-store displays and activation across 13 LA locations

  • Sold out in all stores, 10% lift in foot traffic

  • High UGC engagement across social platforms

ACTIVATION: Uber Eats + Postmates Integration

  • Free juice offer with purchase; in-app + CRM promotion

  • Reached 600K+ high-intent users via email, push, and homepage billboards

AMPLIFICATION

  • Targeted Gen Z influencer drove tune-in through authentic creator-led content

  • Strategic PR pitch landed digital press + social mentions

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