WHAT WE DID

TAILWIND concepted and produced the launch of CUUP’s Cotton & Pointelle collections influencer lunch at Bar Lis in Los Angeles.  The event spotlighted CUUP’s latest capsule collections designed to redefine everyday essentials, delivering foundation pieces that feel elevated and effortless.

ACTIVATION: Cotton & Pointelle Launch

• CUUP’s influencer launch lunch was hosted by CUUP fan and fashion stylist, Dani Michelle (styles Kendall Jenner and Hailey Beiber)  for a group of incredible women including La'Tecia Thomas, Meeka Hossain, Sara Walker, Hasley and Hope Pitman, and Sadie Newman.

• On site guests enjoyed lunch, previewed the new collections and embroidered their new CUUP cotton pieces 

• Press from the event featured on e! online,  Ok! Magazine and The Hollywood Reporter